Custom PIM system and Digital Marketing Solutions to strengthen unique brand positioning as multi-category supplier.

Focus areas:  PIM, MAM, Custom Software, Fashion & Lifestyle


PUMA is one of the world’s leading companies in the sports lifestyle industry, with a history that starts back in 1948. In order to achieve PUMA’s vision of becoming “The Most Desirable and Sustainable Sport Lifestyle Company”, the unique brand positioning as multi-category supplier needs to be constantly strengthened across all product categories and regions.

jpard provided software services and support for a custom PIM solution. The Digital Catalog (DC) solution interconnects Product Information Management, Digital Asset Management and Digital Catalog Creation modules into one centralised and globally available system. This system enables PUMA employees to manage product information, categorize products and associate them with marketing assets such as text, images, videos and catalog templates.


  • Custom integrations with Media Asset Management and Product Resource Management systems;
  • Integration with Lotus Notes;
  • Customized catalogs for each client and retailer.


  • Architecture & Design
  • Software Development
  • Maintenance & Support


  • Improved consistency for product information management and digital catalogs;
  • Faster catalog to customer delivery time;
  • Intuitive user interface for product information management and digital catalog creation;
  • Improved ecological footprint for product catalog creation and distribution.


  • JEE
  • JSF
  • JPA
  • Hibernate
  • OSGi
  • RichFaces
  • Ajax
  • JavaScript
  • Lotus Notes

"The solution developed is meant to sustain PUMA’s market strategy by delivering a high quality system for the new digital area paradigm. PUMA’s unique brand positioning is therefore strengthened through acting regionally under a global identity."

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