Excellent customer experience for top retailer of baby care products in Turkey.

Focus areas: PIM, B2C Commerce, Hybris, Fashion & Lifestyle


ebebek is Turkey’s first and largest online shopping platform for mother and baby care products. It provides a wide assortment of products that include clothing, diapers, toys, nutrition and security items. Founded in 2001 as native digital business, ebebek has expanded its scope to local retailing with several physical stores which are located all over Turkey.

ebebek’s fast paced evolution raised challenges in the management of its large volume of products available online and in the offline stores and in maintaining brand consistency across all digital and physical touch points.

jpard delivered a B2C commerce solution and partner enablement with SAP Hybris. The solution includes, among others, payment integrations, advanced custom promotions module and product export to comparison websites.


  • Payment integrations with various payment providers (e.g. PayU, PayPal, Masterpass, BKM);
  • JMS-based ERP integration for ERP system, aysnchronous and bidirectional;
  • Promotions customizations for retail;
  • Product export to price comparison sites;
  • CDN integration for media support;
  • SMS provider integration.


  • Consulting
  • Hybris Design & Build


  • Brand consistency in terms of offers, promotions and content across all touch points;
  • Real-time system of reference that enables a single view of product, pricing and promotions, inventory, orders and customers;
  • Improved operational execution across all channels and an increased efficiency.


  • Hybris
  • Spring MVC
  • RabbitMQ
  • Sentry
  • JavaScript
  • CSS
  • HTML
  • PayU
  • PayPal
  • Masterpass
  • BKM

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