Materom
Complete digital transformation for top Romanian auto parts retailer.
Focus areas: B2B Commerce, PIM, Hybris, Automotive
About
Materom is a leading Romanian provider of auto parts and accessories, with an annual turnover of 32 million Euro. Its portfolio includes over 65,000 stock keeping units from over 140 brands.
In a digital transformation journey, Materom aimed for a commerce solution that would increase efficiency in operations and offer excellent customer experience.
jpard delivered consulting and implementation services on top of Hybris Commerce platform, covering the project phases end-to-end, from feasibility analysis, to Hybris training provided for the team at Materom. The solution combines the powerful capabilities of Hybris B2C/B2B Commerce Suite with Hybris PCM/DAM and TecDoc integration.
Highlights
- Large volume (i.e. over 30 million) of stock keeping units (SKU);
- Unified view of TecDoc database, supplier specific and unlisted product brands;
- On the fly equivalence calculation engine based on canonical product structure, supporting multiple data sources;
- Complex assortment support, with real-time pricing and availability computation (VAT/discount/commercial margin Solr);
- Extended account management;
- Integration with financial, CRM and other legacy systems;
- Incremental import for availability data (multiple suppliers with specific prices and delivery times) on top of DataHub platform.
Activities
- Consulting
- Hybris Design & Build
- Training
Benefits
- Fast access to accurate product content;
- Consistency of product information and branding, on all channels;
- A more efficient activity and user friendly interface for business users, all throughout operations and logistics, marketing and sales;
- Increase of sales through personalization (i.e. customized catalogues, prices and offers).
