Complete digital transformation for top Romanian auto parts retailer.

Focus areas: B2B Commerce, PIM, Hybris, Automotive


Materom is a leading Romanian provider of auto parts and accessories, with an annual turnover of 32 million Euro. Its portfolio includes over 65,000 stock keeping units from over 140 brands.

In a digital transformation journey, Materom aimed for a commerce solution that would increase efficiency in operations and offer excellent customer experience.

jpard delivered consulting and implementation services on top of Hybris Commerce platform, covering the project phases end-to-end, from feasibility analysis, to Hybris training provided for the team at Materom. The solution combines the powerful capabilities of Hybris B2C/B2B Commerce Suite with Hybris PCM/DAM and TecDoc integration.


  • Large volume (i.e. over 30 million) of stock keeping units (SKU);
  • Unified view of TecDoc database, supplier specific and unlisted product brands;
  • On the fly equivalence calculation engine based on canonical product structure, supporting multiple data sources;
  • Complex assortment support, with real-time pricing and availability computation (VAT/discount/commercial margin Solr);
  • Extended account management;
  • Integration with financial, CRM and other legacy systems;
  • Incremental import for availability data (multiple suppliers with specific prices and delivery times) on top of DataHub platform.


  • Consulting
  • Hybris Design & Build
  • Training


  • Fast access to accurate product content;
  • Consistency of product information and branding, on all channels;
  • A more efficient activity and user friendly interface for business users, all throughout operations and logistics, marketing and sales;
  • Increase of sales through personalization (i.e. customized catalogues, prices and offers).


  • Hybris
  • DataHub
  • Spring (Core, MVC, Security, Integration)
  • Solr
  • jQuery
  • REST
  • MySQL
  • Precona DB

Other Success Stories