Austrian Lifestyle Retailer

Redesigned customer experience and centralized view of the business.

Focus areas: B2C Commerce, PIM, Hybris, Fashion & Lifestyle


The client is a retailer of lifestyle products that range from boards, to clothing and apparel. It has more than 40,000 products available online and in 20 physical stores across Austria.

The need was to build a solution that sustains the client’s multi-brand strategy and enables the creation of relevant and authentic customer experiences.

jpard performed a PIM and B2C commerce solution implementation, involving multi-site and multi-brand, operated on a central infrastructure. The solution offers a single view of the business and enables relevant and consistent brand experiences across all channels.


  • Social commerce (Facebook and Google);
  • CMS enhancements and WordPress integration;
  • Web analytics (Econda, Google);
  • PAYONE payment system;
  • Store locator module for organizations/dealers;
  • Accounting system integration;
  • Search & navigation on top of the FacetSearchService extension;
  • ERP system integration.


  • Hybris Design & Build


  • Optimized customer experience through content consistency across channels;
  • Easy to manage systems and unified customer interactions and transactions across products, brands, geographies and communications channels;
  • Improved data quality which leads to increased productivity, reliable reporting and visibility into product performance and customer activity.


  • Hybris
  • Spring
  • Spring MVC
  • jQuery
  • WordPress
  • Facebook
  • Google
  • Econda

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