Fast growing marketplace innovates the online retail in Turkey.

Focus areas: PIM, Marketplace, Hybris


A pioneer in the online retail market, Hepsiburada is the #1 eCommerce platform in Turkey. It commercializes more than 1,5 million products from over 5,000 suppliers. Its product portfolio includes items that range from electronics, to sports equipment and fast moving consumer goods.

Hepsiburada envisioned a solution that would consolidate its position as a leader in the growing online retail space in Turkey, by providing its customers with the widest product selection and value-added services.

jpard led the conceptualization and delivery of the PIM/MDM solution, which is the backbone of the marketplace system. The solution offers best in class scalability, flexibility and performance for high volume and high transaction environments.


  • Performance improvement for large sets of data through HotFolder custom import mechanism;
  • Distributed image resizing and synchronization (with RabbitMQ and ImageMagick);
  • Product Cockpit Solr search;
  • Fuzzymatch/automatch products to be promoted;
  • Classification attributes excel import mechanism;
  • SQL native exporting mechanisms for large datasets.


  • Consulting
  • Hybris Design & Build


  • Enriched customer experience;
  • Improved conversion rates through value added functionalities.


  • Hybris
  • SQL Server
  • Apache Solr
  • Apache POI
  • Spring Core
  • RabbitMQ
  • ImageMagick
  • HotFolder

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