Picturing a great customer experience, powered by Hybris.

Focus areas: B2C Commerce, PIM, Hybris, Electronics


F64 is a leading retailer of photo-video equipment in Romania. It manages both a network of physical stores and an online shop, with a sales turnover of more than 20 million Euro.

A native digital business, F64’s goal was to enhance customer experience at every step of their purchase journey and to consolidate its market position.

jpard delivered a PIM & B2C commerce solution, as well as commerce strategy consulting services.


  • Excel import support for data migration;
  • Search & navigation on top of the FacetSearchService extension.


  • Consulting
  • Hybris Design & Build


  • Competitive advantage through shortened launch cycle of new products;
  • Efficient promotion of top sellers and niche products, based on customer preferences;
  • Increased efficiency in operations through centralized and structured data.


  • Hybris
  • MySQL

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