Omni-channel uplift for large consumer electronics retailer in Russia.

Focus areas: PIM, B2B2C Commerce, Hybris, Electronics


Eldorado is one of the largest retailers in Russia in the field of consumer electronics and domestic appliances. It operates with over 600 physical locations and more than 20,000 products available online.

The need was to develop a highly customized solution that would enable a true omni-channel experience for Eldorado’s customers and would support the ongoing market expansion.

jpard engaged in one of the most complex and largest Hybris implementations in a multi-partner setup for a very personalized B2C commerce solution and B2B portal.


  • Development of Webservice integrations with many SAP systems (CRM, ERP) for product data, stock data, order export, order update;
  • Design for Call Center custom solution;
  • Design for marketing data export;
  • Advanced order splitting and fulfilment process customization;
  • Advanced promotion extension customization.


  • Consulting
  • Hybris Design & Build


  • Brand consistency in terms of offers, promotions and content across all touch points;
  • Real-time system of reference that enables a single view of product, pricing and promotions, inventory, orders and customers;
  • Improved operational execution across all channels.


  • Hybris
  • Spring
  • Spring MVC
  • Axis
  • SoapUI
  • Rabbit MQ
  • GrayLog

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