A German standard in home furniture product information and branding.

Focus areas: PIM, B2B Commerce, DAM, Hybris, Furniture


Begros is Germany’s largest association of home furniture retailers. It comprises 12 companies which are present with more than 250 physical stores in Germany and abroad.

Begros aimed for a product information management system that would overcome the scattered data across systems and channels and the inconsistent branding.

jpard delivered in a partnership with Portaltech Reply a PIM & Digital Catalog solution, used across several companies within the association, in an initiative towards building an industry standard in product information and branding.


  • Hybris BMEcat extension updated to support a newer version of the BMEcat Standard;
  • Extracted common codebase to support multiple business units;
  • Customized cockpit validation and coverage engine/service based on user groups.


  • Hybris Design & Build


  • A refined user experience for the product managers and customers in terms of search, filtering and advanced matching;
  • Improved brand management through consistent and relevant content;
  • Data consistency across the extended value chain.


  • Hybris
  • Spring MVC
  • MySQL
  • BMECat (XML standard for Catalog Import/Export)
  • XmlBeans

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